A creative partnership to bring cinematic, character-led wellbeing content directly into the YouHQ Learning Hub, mapped to the PERMAH framework and powered by real student data.
Our Reach in 2025/26
YouHQ is already in schools, already tracking wellbeing, already generating real insight into what young people are struggling with. What it doesn't yet have is high-production narrative content that brings those insights to life. That is the gap this partnership is designed to fill, with a fully scripted format, a cast of unforgettable characters, and a theatre-in-education background that understands exactly how young audiences learn.
The content gap in the Learning Hub is the difference between a platform students check because they have to and one they actually want to use.
Not just content. A creative system.
Four things this partnership brings that no content agency can replicate.
Professor Hugh and Brian crackpot scientist and mute sidekick live inside the YouHQ app, tracking student wellbeing and finding solutions. Fully scripted, piloted, and ready to produce.
Each episode is triggered by real wellbeing data from the platform. If students are struggling with sleep, the duo investigate sleep. The content feels personal because it is.
Our creative team brings together theatre-in-education specialists and broadcast television producers. We understand how young people learn, what holds their attention, and how to make content that works both on screen and on stage. This is not a first project. It is a next one.
Beyond video, we can extend the YouHQ experience directly into schools through curriculum-linked workshops and potential live co-productions built around the characters and world students know from the app. More on this below.
The Format
A consistent four-act structure. Infinite topics. Scalable to any budget.
A real student completes their YouHQ wellbeing check-in. Their responses flag a concern low mood, poor sleep, difficulty connecting. The app registers the problem.
In the lab, an alarm sounds. Professor Hugh and Brian receive the data. The student's issue is real, it's live, and it matters. Now it becomes the episode explained through comedy, character and genuine warmth.
The duo travel to a fantastical location to investigate. The science, the facts and the strategies are explored not as information, but as an adventure Brian has to survive. Students see the method in action.
Back in the lab, the lesson lands. The student watching sees themselves in Brian and leaves with something they can actually use. The app then gives them the tools to do it.
Health · Sleep & Recovery · PERMAH
Brian is asleep in a rolling chair. It slowly rolls across the lab, bumps into a table, and Brian doesn't stir. Professor Hugh bursts in with a crisis: over 50% of young people are dangerously sleep deprived. Students need 8 to 10 hours every night. This is an emergency.
The duo are transported to a bedroom simulator: a sleek, sci-fi test environment containing everything Brian needs to create the optimal sleep environment. A phone. Snacks. Blazing lights. A thermostat on full. Brian gets it catastrophically wrong, again and again, falling through the floor each time the SLEEP SCORE crashes to zero. Until, slowly and painfully, he figures it out.
"Sleep isn't laziness. It isn't wasted time. It's the thing that makes everything else work."
Brian snoring. Alarm. The sleep deprivation stats.
Brian vs the perfect sleep environment phone, snacks, thermostat, lights.
Lesson logged. Brian promptly falls asleep again.
Full script written and refined to v1.1. Ready for pre-production immediately.
Accomplishment · Grit & Resilience · PERMAH
Brian is attempting, and catastrophically failing, to learn a magic trick in the lab. The data arrives: students across the platform are giving up too easily when things get hard. Professor Hugh has seen enough. They must visit the Hall of Glorious Failures.
A grand museum dedicated entirely to the world's most spectacular failures: inventors, athletes, artists and thinkers who fell down, again and again, before they changed everything. Brian must complete a challenge at each exhibit. Each time he fails, he learns something. Each time he learns something, he gets back up. The lesson isn't "try harder." It's "failing is the work."
"The only difference between someone who makes it and someone who doesn't? They got back up one more time."
Brian's failed magic act. The grit data. The declaration.
The duo discover failure is part of the process not the end of it.
Brian lands the trick. Hugh pretends he didn't see it.
Relationships · Friendships & Connections · PERMAH
Professor Hugh is attempting, and failing, to make small talk with Brian, who simply stares. The data arrives: students feel more connected to their phones than to each other. Loneliness in schools is at epidemic levels. Something must be done.
The duo enter the Social Lab: a gauntlet of real human connection challenges. Eye contact. Active listening. Being vulnerable. Saying something true. Brian must complete each one without retreating behind his phone, his defences, or the exit. The lesson: real connection is a skill. And like any skill, it can be learned.
"Brian and Professor Hugh share a quiet moment at the end. Neither mentions it. Both are changed."
Hugh's doomed small talk. The loneliness data. The mission declared.
Brian must connect no phone, no hiding. Challenges escalate.
A quiet moment between the two. Understated. Real.
This is something we're bringing to the table for the first time. Alongside the digital content, we are proposing a live theatre co-production strand original shows performed directly in UK schools, built around the YouHQ characters, world and PERMAH framework, and aligned to the British national curriculum. YouHQ introduces us to the schools. We produce and perform the show. The result is a live experience that brings the app to life in the room and sends every child back to the platform wanting more.
A full theatre-in-education production featuring the characters and themes students already know from the app Professor Hugh, Brian, and the wellbeing challenges they navigate together. Written to the British national curriculum and performed live in school halls across the UK.
A live performance creates an emotional connection no screen can replicate. When students meet the characters in person, see the PERMAH ideas played out in front of them, and experience the story live they return to the app with a relationship to it, not just a login.
Each production is curriculum-mapped so schools can tick statutory boxes PSHE, RSE, British Values, SMSC while receiving something that actually lands with young people. It gives schools a compelling reason to book and a clear rationale to put in front of governors.
Every school that experiences the live show becomes a warm lead for the YouHQ platform. The show plants the flag. The app deepens the relationship. YouHQ's role is the introduction and helping secure the school booking. In return, every show is presented as sponsored by YouHQ, putting the brand in front of students, teachers and leadership at the moment of greatest impact.
YouHQ opens doors to their existing school network warm introductions to pastoral leads, PSHE coordinators and headteachers.
We write, cast, rehearse and tour a full TiE production built around the YouHQ characters, world and wellbeing themes.
The show delivers measurable PSHE and wellbeing outcomes. Schools receive a resource pack tied to the YouHQ platform post-show.
The live experience creates genuine curiosity. Students return to the Learning Hub already invested in the characters and the world.
Built to work together.
This only works because both sides bring something the other can't do alone.
How the model works.
A clean, simple split. No ambiguity about who does what.
This partnership is designed to be as straightforward as possible. Each side invests what they are uniquely positioned to invest. Neither side carries a burden they shouldn't. The value flows both ways from day one.
The digital video series — scripts, production, post-production — is funded by YouHQ as an investment in their own platform. The content lives in the Learning Hub, drives engagement with the app, and belongs to the YouHQ ecosystem. It makes the platform measurably more valuable for every school that uses it.
The live theatre productions are produced and funded by us. We write, cast, rehearse and tour. YouHQ's role is straightforward: make the introduction to the school and help secure the booking. In return, every show is presented as sponsored by YouHQ, putting the brand in front of students, staff and leadership at the moment of greatest impact.
YouHQ commits to opening doors to their school network, supporting booking conversations, and providing the platform infrastructure that turns a one-off show into an ongoing student relationship. The shows carry the YouHQ name. The app captures the students afterwards. Everyone wins.
The format is ready. The characters are ready. The schools are waiting. The only thing missing is the partnership.
Every show we perform is a school that discovers YouHQ.